Sweet Success

A national dessert company could not keep up with increasing raw material and packaging costs 

THE CHALLENGE 

During a project review meeting with a customer – a national dessert company that Baoc had been in partnership with for over two decades – frustrations were candidly shared regarding cost issues that the company was experiencing. Upon hearing that even a slight cost savings would make a meaningful difference to the dessert company, one of baoc’s experienced New Product Development (NPD) Managers went to the drawing board. But a re-design of the packaging was not an option because that would lead to subsequent changes to the paper packaging.